French Montana

Karim Kharbouch (born November 9, 1984), better known by his stage name French Montana, is an American rapper, entrepreneur, former videographer, and hip hop socialite. Born in Morocco, his family emigrated to the US when he was 13 years old. He is the founder of Coke Boys Music, and its predecessor Cocaine City Records. In 2012, he signed a joint-venture recording deal with Bad Boy Records and Maybach Music Group. Montana has been known for his frequent collaborations with producer Harry Fraud, and with rapper Max B before his conviction. More recently he is known for his collaborations with Rick Ross, Diddy and his MMG and Bad Boy labelmates along with his Coke Boys which include the late Chinx, Lil Durk, and his brother Zack.

French made his mixtape debut in 2007, and released his debut studio album Excuse My French on May 21, 2013. In 2003, he survived a gunshot to the head. Allegedly blackballed by radio and media in his earlier career stemming from his stint with Max B. In 2010, he had his breakthrough with "Choppa Choppa Down" which became a regional hit in clubs and radio throughout the South. By 2012, his single "Shot Caller" would be one of the most added/played tracks on urban contemporary radio in the country. His most successful commercial single "Pop That" remains a popular hit on club and summertime radio playlists to date. In 2014, French Montana was dating Khloé Kardashian, and the couple would be the frequent subject of tabloids and celebrity gossip. The couple formally broke up in mid-2015; French has also been linked to rapper Trina and actress Sanaa Lathan. Best known for his mixtapes, club hits, and feature collaborations, he has been called titles from "King of Mixtapes" to "King of Features".

Kanye West

Kanye Omari West (/ˈkɑːnjeɪ/; born June 8, 1977) is an American recording artist, record producer, fashion designer and entrepreneur. He is the founder of the record label GOOD Music and creative content company DONDA. West is one of the most acclaimed musicians of the 21st century. He has attracted both praise and criticism for his work and his controversial, outspoken public persona.

Raised in Chicago, West first became known as a producer for Roc-A-Fella Records in the early 2000s, producing hit singles for musical artists such as Jay-Z and Alicia Keys, before pursing a solo career as a rapper. In 2004, he released his debut album The College Dropout, to widespread commercial and critical success, and founded record label and management company GOOD Music. He went on to explore a variety of different musical styles on subsequent albums that included the baroque-inspired Late Registration (2005), the electronic-tinged Graduation (2007), and the starkly polarizing 808s & Heartbreak (2008). In 2010, he released his critically acclaimed fifth album My Beautiful Dark Twisted Fantasy. He collaborated with Jay-Z on Watch the Throne (2011), and released his sixth album, Yeezus, to further critical praise in 2013. Following a series of recording delays and work on non-musical projects, West's seventh album, The Life of Pablo, was released in 2016.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.